PRNEWS: Social Media Metrics Beyond Fluff

PRNEWS recently hosted the second installment of its three-seminar digital learning series. The seminar, Social Media for PR Campaigns, gave the audience a breakdown of how to leverage social media to elevate their PR strategy. ROKK’s Executive Vice President of Digital and Paid Media, Rachel Winer, hosted a session titled Social Media Metrics – Beyond Fluff and Vanity, where she taught professionals how to move beyond surface-level metrics to showcase meaningful data that truly impresses clients.

Winer introduced the audience to RADIUS, a proprietary tool offered by ROKK Solutions. RADIUS encompasses a suite of unique data programs that design and drive highly effective campaigns for clients.

As more social media platforms become mainstream and existing ones evolve, it’s important to have a specific strategy for each social media channel. Winer reminded the audience to stay up-to-date on each platform’s analytics capabilities. As newer platforms like TikTok and Threads continue to grow, understanding these updates will allow PR specialists to give their clients the best results.

Learn more about key takeaways from the full seminar here.