PRWEEK EVENT RECAP: Pendulum Whiplash – How Companies Maneuver through Political Uncertainty

ROKK Solutions sponsored this session entitled, “Pendulum Whiplash — How Companies Maneuver through Political Uncertainty,” at PRWeek’s Crisis Comms day-long conference in Washington, D.C. in April 2024.

The panel featured Lisa Hanna of Delta Air Lines, Ron Bonjean of ROKK Solutions and Steve Rochlin of IMPACT ROI, and was moderated by Steve Clemons of Semafor.

During the lively conversation, panelists talked about how the charged political environment, lack of certainty from government institutions and ever-changing societal expectations have eroded the boundaries between corporate communications and public affairs. To help companies better navigate issues, ROKK Solutions developed a service called STAR – Social Threat Analysis & Response). 
Learn more about STAR and read the full panel recap (page 13) from PRWeek.