FORBES: 11 Experts Share Social Media Trends Impacting Media Buys And Ad Spend

Developments in the world of social media often serve as outsized factors in a brand’s overall marketing strategy. Twitter is now X, Facebook has launched Threads and TikTok continues to dominate short-form content. But what is happening beyond these headlines?

Staying attuned to the latest social media trends can help brands ensure that their media buys, ad spend and campaign strategies align with evolving consumer preferences and behaviors. To learn how 11 agencies are helping clients remain relevant and competitive in the ever-evolving digital landscape that is social media, check out the insights from members of Forbes Agency Council.

Continue reading the full article featuring insights from Rachel Winer, Executive Vice President of Digital and Paid Media and a Forbes Council member, on how keeping up with social media trends and changes can help clients remain competitive.