Rachel is a digital communications leader with 12+ years of experience in social and paid media advertising, media planning and buying, public relations, influencer communications and marketing. At ROKK Solutions, Rachel oversees and leads the firm’s digital and paid media practice and capabilities, working with client teams to develop and implement digital strategies including social media, search, native, display, audio, video and mobile campaigns.
Prior to joining ROKK Solutions, Winer built and led the Digital Paid Media team at Ketchum, and managed hundreds of award-winning digital media campaigns in a variety of industries.
Rachel has provided digital and paid media strategy, management and council for clients including AARP Member Benefits, Adapt Pharma, Anthem, Capital One Auto Financing, Canon Medical Systems USA, Clorox, Common Cause, Consumer Technology Association, Entertainment Software Association, Fidelity, Freddie Mac, Mastercard, Medifast, National Chicken Council, National Safety Council, Takeda, Target, The Hershey Company, the US Fish & Wildlife Service, and many more.
Rachel holds an M.B.A., with a specialization in Marketing, from Wayne State University and a B.A. in Marketing from Michigan State University.