Michelle Anderson has over 15 years of marketing experience, with a focus on driving business growth through strategic integrated marketing solutions.
Anderson currently owns Lemons & Honey, a consulting firm delivering growth-focused agency engagement strategies for small and mid-sized agencies including integrated marketing campaigns, new business development, and employee engagement.
Anderson spent three years as VP of Marketing for Spectrum Science, where she led the marketing for agency as well as its global network GLOBALHealthPR, and launched its proprietary analytics platform Galileo6.
Prior to that she worked on the client side with brands across financial services and healthcare including Capital One, T. Rowe Price, WellNet Healthcare and Healthcare Interactive. Her accomplishments include building and launching the Spark Business card. The common thread across her experience is a deep understanding of business decision-makers and an in-depth focus on B2B marketing.
Anderson received her Bachelors of Science in Business Administration from American University, with concentrations in International Marketing and International Management. She currently volunteers for Girl Scouts on the Service Unit team in her local area.