06 Aug Why and How Companies Invest in Get-Out-the-Vote Efforts
In 2018, voter turnout in the U.S. midterm elections was the highest of any midterm election in the last century. Of the many factors contributing to this achievement, hundreds of companies encouraged their employees and/or consumers to vote. For these companies, “get out the vote” programs not only helped get more voters to the polls but also helped to raise brand awareness, strengthen relationships between employees and shareholders, and even open dialogue with elected officials.
Read the Full Article at Harvard Business Review