Back to Normal Barometer

  • On Oct. 2, the number of COVID-19 cases in the USA was its highest in almost two months. And as a result, citizens across the country fear a resurgent pandemic, which could lead to disruptions such as new restrictions on businesses. Get the latest from The Back To Normal Barometer in this USA Today

  • As the 2020 Presidential election draws closer, polls are reporting deep divides and fears of civil unrest over the outcome. The latest Back To Normal Barometer found that some believe a civil war could be on the horizon. Read more in this article from USA Today.

  • In the latest “Back-to-Normal Barometer,” nearly 8-in-10 would willingly go back to living like they did before the coronavirus if others played by the rules. Learn more about the latest report-out in this article from Paul Bedard in the Washington Examiner.

  • Most people believe that 2020 is a lost year.  Learn more about consumer attitudes and behaviors in this latest wave of the Back To Normal Barometer study.

  • The latest “Back to Normal Barometer” survey found that 70% of consumers are hesitant to engage in traditional economic activity because they are confident that a coronavirus vaccine (or an effective medical treatment) is just around the corner — and they are willing to alter their lifestyles and en

  • With businesses around the country struggling to entice customers to come back, partner Ron Bonjean shares recent data from the Back To Normal Barometer in this Forbes article to discuss the role trust plays in consumer's confidence in returning to normal.

  • As Coronavirus numbers continue to increase across the US, Americans are wrestling with decisions around schooling, childcare, and returning to work. This top-line data review from August 2020 tracks consumer perceptions as the pandemic continues to affect American daily life.

  • According to the latest “Back-to-Normal Barometer,” roughly 50% of college football fans and 49% of NFL fans under age 44 would be more upset if the upcoming football season was canceled. Get more insights from the survey in this article from The Well News.

  • As Coronavirus numbers continue to increase across the US, Americans are wrestling with decisions around schooling, childcare, and returning to work. This top-line data review from late July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life.

  • The latest Back-to-Normal Barometer results indicate that as much as 68% of Republicans who are "ready to go" back to travel and leisure activities, have concerns about resuming as media continues to cover protests and riots across the country.

  • Jon Last, President of the Sports & Leisure Research Group joins Cheddar to discuss the most recent 'Back-to-Normal Barometer' Survey and why golfers are more optimistic.

  • As Congress is reviewing options for a new COVID-19 stimulus package, the most recent Back To Normal Barometer survey found that 80% of Americans support expanding paid sick and family leave to include businesses with 500 or more employees. Get more survey results in Paul Bedard's latest article.

  • As Coronavirus numbers surge across the US, Americans are less optimistic than ever about the future. This top-line data review from July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life.

  • According to the Back to Normal Barometer, Americans who are preparing to resume their pre-COVID lives are looking for situations where they have more control over their safety.  What could that mean for the President's campaign strategy?  Get the latest from partner Ron Bonjean here.

  • Consumer confidence has plummeted, falling back to the levels seen at the onset of the pandemic in the United States. What's next? Get more from our partner Jon Last of The Sports and Leisure Research Group, as he talks with CNN about The Back To Normal Barometer.

  • America’s businesses increasingly feel that they are fighting against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during the pandemic. 

  • As cases of the coronavirus continue to rise across the country, officials on both sides of the aisle are calling on Americans to wear masks outdoors. Get the latest data on consumer perceptions around masks, from the Back To Normal Barometer and partner Ron Bonjean.

  • As Coronavirus numbers surge across the US, Americans are less optimistic than ever about the future. This top-line data review from late June 2020 tracks consumer perceptions as the pandemic continues to affect American daily life.

  • As states across the country are pausing reopening plans in response to rising COVID-19 rates, and national polls are showing growing dissatisfaction with President Trump, the Back to Normal Barometer shows that consumers' future expectations are at an all-time low.  Get more in this Washington Secr

  • Businesses are lobbying Congress for protections against coronavirus-related lawsuits, but unions and Democrats fear a liability shield would encourage reckless behavior.

  • How has the recent civil unrest impacted Americans future plans? This top-line data review from mid-June 2020 tracks consumer perceptions as the Coronavirus pandemic presses on.

  •  Are American workers ready to return to the office?  Get findings from The Back To Normal Barometer in this piece from Business Insurance.

  • There’s a new warning for companies reopening as virus rules ease.  Get more in this piece from The Washington Examiner.

  • Is working from home the new normal?  This top-line data review from late May 2020 tracks consumer perceptions around returning to the office as the economy reopens in the United States.

  • President Trump has predicted an economic boom once stay-at-home and other restrictions are lifted. But economic activity is likely to remain subdued until the threat of the coronavirus recedes. Get insights from The Back To Normal Barometer in this New York Times article.

  • Our research takes an unprecedented review of consumer attitudes of the past compared to today’s environment so that a vast variety of industries can make strategic business decisions to navigate the difficult terrain ahead to get back to normal.” Get more from Ron Bonjean in this article about "The

  • Insights from a survey of 500 Americans, fielded early May 2020.

  • The Back To Normal Barometer, delivered in partnership with Engagious and The Sports and Leisure Research Group, is featured in Travel Weekly's popular opinion column From The Window Seat.

  • Get the latest from the Back To Normal Barometer, as featured in Global Traveler USA.

  • Have we reached an inflection point in leisure customers, sports fans, and travelers, where they are ready to get back to normal? Read more from Travel Agent Central.