LAURA HERNANDEZ SMITH
Vice President
LAURA HERNANDEZ SMITH
Vice President
Laura Hernandez Smith serves as Vice President at ROKK, bringing nearly a decade of experience in U.S. Congress, most notably as communications director for a senior member of the House Appropriations Committee and co-chair of the Congressional Hispanic Conference. There she led communications and crisis strategy, managed local, national and international media relations, and translated complex issues into clear content in English and Spanish. Laura also led multicultural communications campaigns for a Fortune 100 F&B company, helping the brand reach Hispanic communities through purpose-driven initiatives and earned-first media relations.
At ROKK, Laura leads crisis and strategic communications for a portfolio of clients that includes a Fortune 100 technology company and several of the firm’s Hispanic-serving clients, guiding them through high-stakes litigation and crisis communications in both English and Spanish.
Laura was born in Havana, Cuba, and moved to the United States at nine. She grew up in Miami, where she earned her bachelor’s degree and a master’s in public administration. She also holds a certificate in Public Policy from the Wharton School of the University of Pennsylvania.
WHY LAURA BELONGS IN THE ROOM
She’s passionate about helping others.
Laura believes in using her skills to serve others. Whether she’s translating complex issues into easily digestible content or ensuring Spanish-speaking audiences have access to information they can understand, Laura actively seeks opportunities to leverage her knowledge and talents in ways that can bring about meaningful change.
She knows what her clients need.
From leading the communications shop for a senior Member of Congress to helping brands meet their business objectives, Laura understands her clients’ needs and delivers best-in-class service.
She can navigate through uncertainty.
Having worked as a communications professional during some of the most unprecedented events of our time, Laura knows how to navigate through uncertainty and work collaboratively with individuals from different political perspectives to move the needle on important issues.
GOOD TO KNOW
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Dogs, especially her 3-year-old Chocolate Lab/human mix (Chloe) that she rescued during the pandemic.
Schitt’s Creek
In her free time, you can find her at TJ Maxx scouring for treasures.
