ANDREA SHOUCAIR
Account Director
ANDREA SHOUCAIR
Account Director
Andrea is a strategic communications professional with experience managing complex stakeholder relationships, media engagement and communications strategy for a senior Member of Congress. She has strong media relationships and a proven track record of securing media placements and interviews with top reporters and outlets, thoughtfully placing op-eds, and crafting messaging that reaches targeted audiences. She brings that same discipline when working across cross-functional teams and managing competing priorities under tight deadlines, skills she now uses directly to serve ROKK’s clients.
Most recently, as the sole Communications Director for the Vice Chair of the House Appropriations Committee, Andrea oversaw the Member’s day-to-day communications strategy across every channel, including social media management, digital content creation, press releases, newsletters and mass communications, while serving as the key point of contact for reporters, organizations and local stakeholders. She led message development in close coordination with legislative teams and managed the drafting, editing, and strategic placement of press releases, statements, op-eds and interview bookings.
Andrea is bilingual in English and Spanish and holds a Master of Arts in Global Affairs from Florida International University.
WHY ANDREA BELONGS IN THE ROOM
She gets reporters to yes
Andrea knows how to pitch, position, and place clients with the press and is experienced in securing a full slate of media interviews for clients, translating relationships and message strategy into real coverage.
She builds and manages relationships that matter.
From Members of Congress to reporters to advocacy organizations, Andrea has built a career as the trusted point of contact who keeps communication moving and stakeholders aligned.
She delivers under pressure, on deadline, every time.
Some of her best work has happened when the stakes were highest. Andrea has managed rapid-response communications, competing priorities and high-stakes deadlines and has a track record of delivering polished, accurate work, regardless of pressure.
GOOD TO KNOW
16
Beach
Currently watching “The Americans” but loves to watch Gilmore Girls every fall.
Andrea enjoys running and has run three half-marathons.