22 Sep ROKK Solutions Launches Social Impact Communications Practice
New offer pioneers connection of policymakers with corporate social impact efforts
Washington, D.C. – ROKK Solutions, a bipartisan public affairs firm at the nexus of policy and politics, announced the launch of a new practice area in Social Impact Communications, led by Managing Director Lindsay Singleton. This new effort will assist organizations in amplifying their social impact efforts and messaging specifically with policymakers.
Singleton, who has been with the firm since 2018, has led successful corporate social responsibility (CSR) communications campaigns at ROKK with clients including International Franchise Association, Iraq and Afghanistan Veterans of America, and Civic Responsibility Project.
“Social impact communications is a key part of a long-term public affairs strategy, and one that many businesses overlook,” said Singleton. “By engaging advocates from different areas of the community, including investors and corporate boards as well as media, policy makers and customers, businesses can build long-lasting relationships with their communities and on Capitol Hill.”
“While many agencies offer corporate responsibility programs focused on customers, few offer strategic communications solutions focused on policymakers,” said ROKK Solutions Co-Founder and Partner Rodell Mollineau. “During an election year, businesses look for ways to build relationships with new government officials, but in reality, building the business’ reputation should be done authentically over time, and not just when new faces come to town.”
Prior to joining ROKK Solutions, Singleton consulted for Fortune 200 companies on their corporate social responsibility efforts, spearheading human rights and sustainability partnerships between multinational corporations and NGOs. She currently sits on the board of the Civic Responsibility Project, where she lends her expertise to businesses initiating voter participation campaigns.
The launch of the Social Impact Communications practice follows the strategic expansion of ROKK Solutions over the past 24 months, which has resulted in double digit growth and a 360-degree integrated suite of capabilities designed to take on some of the toughest public affairs challenges in the marketplace today.
For more information on this practice, click here.