Strengthening a Consumer Brand’s Reputation
Reddit Monitoring & Reputation
Reddit Monitoring
Paid Media
Message Amplification
Crisis Mitigation
IDENTIFYING & TRACKING NEGATIVE CONVERSATION.
ROKK Solutions partnered with a major consumer brand to address a growing wave of negative Reddit conversation about the company. We developed a data-driven strategy to understand the conversation and shift the narrative across both social media and AI search environments.
UNDERSTANDING HOW REDDIT INFLUENCES REPUTATION.
Our client needed to quantify the reach, sources and sentiment of Reddit conversations about their brand, identify the most influential subreddits and voices shaping perception and uncover how that conversation was bleeding into AI-generated answers across ChatGPT, Perplexity and Google AI Overviews.
Our Data & Insights team conducted a comprehensive audit using natural language processing (NLP) and AI-powered listening tools. We mapped the conversation landscape, scored the most impactful subreddits and benchmarked against competitors to understand both the white space opportunities and the dominant risks affecting their brand.
LET’S SEE OUR RESULTS
IMPACT: NEUTRALIZING NEGATIVE VOICES.
The audit revealed a single anti-brand subreddit with an outsized share of Reddit conversation and AI citations, directly shaping how AI described the brand to millions of users and impacted the client’s reputation. Although this subreddit was smaller, it was the number one source LLMs were referencing as a source of truth for our client’s brand.
To counteract this subreddit and apply additional learnings from the audit, our digital and paid media team developed a strategy to amplify positive content in brand-safe, high-authority environments through targeted Reddit-native paid and influencer campaigns.
WHAT CAN WE DO FOR YOU?
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