DATA AND INSIGHTS THAT
SHAPE AND VALIDATE STRATEGY
REACH
Get your message in front of the people who matter the most
AMPLIFY
Leverage audience networks to create force multipliers
DATA-MINE
Constantly analyze data to ensure continuous improvement
INFLUENCE
Build new networks of micro-influencers
UNITE
Break down walls among communicators
SUSTAIN
Form durable narratives that endure across news cycles, social media and ad networks
Too often, audience influence, reporter outreach and digital advertising is indistinguishable from spam. You blast out a press release to hundreds of journalists, or serve an ad to millions, upon which the release ends up being deleted and the ad is ignored. There is no follow up or measurement.
But there is a better way. ROKK has created an ecosystem of enhanced communications engagement and measurement called RADIUS. Using proprietary data and insights, RADIUS creates a halo effect to enhance reach to influencers, media elites, key stakeholders and target audiences to sustain mutually beneficial relationships.
Informed by decades of experience in the media relations and digital communications, RADIUS helps elevate and amplify your story to drive optimized results.
QUALITATIVE AND QUANTITATIVE RESEARCH
IN-DEPTH INTERVIEWS
SOCIAL LISTENING
AUDIENCE INFLUENCE ANALYSIS
BRAND IMPACT AND SENTIMENT
EARNED AND DIGITAL MEDIA MEASUREMENT
DATA AND INSIGHTS IS CRUCIAL TO MEDIA RELATIONS.
OF PR PROS
said the most important components in a successful pitch are personalization, customization or suggesting a topic relevant to the journalist.
80%
OF JOURNALISTS
“Understand my target audience and what they find relevant.” when asked what PR pros could do to make their lives easier.
63%
OF JOURNALISTS
called on PR pros to “stop spamming me.”
43%
DECREASE
in average journalist response rate to pitches between the first quarter of 2021 and the first quarter of 2022.
14.7%
JOURNALISTS
say the vast majority of pitches they receive are irrelevant.
2 IN 3
80%
OF PR PROS
said the most important components in a successful pitch are personalization, customization or suggesting a topic relevant to the journalist.
63%
OF JOURNALISTS
“Understand my target audience and what they find relevant.” when asked what PR pros could do to make their lives easier.
43%
OF JOURNALISTS
called on PR pros to “stop spamming me.”
14.7%
DECREASE
in average journalist response rate to pitches between the first quarter of 2021 and the first quarter of 2022.
2 IN 3
JOURNALISTS
say the vast majority of pitches they receive are irrelevant.
Through RADIUS, ROKK Solutions turns opportunities into victories.
For clients, data is a powerful planning tool that helps you break through with the media and tell a better story. With its deep relationships in newsrooms and instinctual understanding of what data drives today’s media, ROKK Solutions is ideally positioned as the insights needed to bridge the gap between stories and storytellers. This strategic, quantitative and qualitative input and output can be applied at any stage of a campaign.