ROKK Solutions Welcomes Michelle Anderson As Head of Marketing and Development
Washington, D.C. –ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications has added Michelle Anderson to its senior leadership team as Head of Marketing and Development.
Anderson has been a senior advisor for ROKK since April 2020, leading the strategic marketing efforts for the firm. Her newly created role will align with ROKK’s next phase of growth, as she oversees marketing, business development and talent and culture for the growing agency.
“Michelle has been a fantastic addition to the team, and we are happy to have her talents at ROKK full-time,” said Co-Founding Partner Rodell Mollineau. “As we move into the next phase of our growth, delivering the best thinking and strategic execution for our clients means having someone focused not just on bringing in new business, but on talent and culture initiatives. Michelle’s background and personality are a great fit for this critical role at ROKK.”
Anderson brings over 15 years of strategic integrated marketing expertise, with a focus on business growth and development. Before joining Spectrum Science to build their internal marketing function, she spent six years at Capital One where she focused on small business credit card marketing, including building and launching the SPARK business card. Her experiences in financial services and healthcare also include time spent at T. Rowe Price, where she focused on advisor marketing. She earned her Bachelor of Science degree in Business Administration, with dual concentrations in International Marketing and International Management from the Kogod School of Business at American University.
“It’s exciting to work with an agency that has invested so much in their people and in building their in-house capabilities,” said Anderson. “ROKK has both the strategic thinking and the tactical execution skills to handle multi-million dollar digital campaigns, viral media campaigns, sensitive crisis initiatives and everything in between. I’m looking forward to contributing to this next phase of their growth.”
ROKK has undergone a strategic expansion over the past 36 months, resulting in double-digit growth, a 360-degree integrated suite of capabilities and various accolades including two years on the Agency Elite 100 list and recognition from PR News Platinum Awards, PRovoke IN2 SABRES, PRovoke SABRE awards and the Bulldog PR awards. With in-house capabilities in digital and paid media, creative, crisis communications, social impact communications and more, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to build relationships and impact change in Washington.