ROKK Solutions Welcomes Genevieve Wilkins As Senior Vice President of Creative

September 16, 2021

Washington, D.C.- ROKK Solutions, a bipartisan public affairs firm at the nexus of policy, politics and communications has welcomed Genevieve Wilkins to its executive leadership team as Senior Vice President of Creative.

With over 20 years of experience in design and creative direction, Wilkins has worked for creative  powerhouses including Grey Advertising and Arnold Worldwide. No stranger to public affairs, Wilkins has served as Managing Director of Creative at DCI Group for the past 8 years.  She brings an ambitious creative vision for expanding ROKK’s creative capabilities into platforms including video, mobile, and emerging social channels.  

“Genevieve’s passion for creative and it’s ability to drive successful client outcomes is contagious,” said Rodell Mollineau, Co-founding Partner at ROKK. “We have seen that strategic, well-executed creative is key to powerful campaigns, and we are excited to partner with Genevieve to deliver even more of that for our clients.”

The ROKK creative team has a disciplined focus on integrated campaign creative, especially in digital channels. With Wilkins at the helm, the firm is poised to grow its capabilities in line with her vision of a team of highly creative visual storytellers.

“ROKK is going through an exciting phase of growth, and the work they are doing is truly inspiring,” said Wilkins. “I am confident that having an innovative, best-in-class creative team will be an asset for both ROKK’s existing clients and new clients who are looking for strategic public affairs thinking paired with hard-hitting tactical executions.”

Wilkins earned a Bachelor of Fine Arts degree at the School of Visual Arts in New York. Her portfolio includes work with brands including, but not limited to, JP Morgan Chase, Goldman Sachs, Swissotel, Verizon, DoorDash, and Exxon. Her work has been recognized by the Communicator Awards, the Hermes Awards, and the International dotCOMM Awards, among others. 

ROKK has undergone a strategic expansion over the past 36 months which has resulted in double digit growth, a 360-degree integrated suite of capabilities, and a suite of accolades including two years on the Agency Elite 100 list and recognition from PR News Platinum Awards, PRovoke IN2 SABRES, PRovoke SABRE awards, and the Bulldog PR awards. With in-house capabilities in digital and paid media, creative, crisis communications, social impact communications and more, ROKK is a sought-after agency for Fortune 100 organizations, nonprofits and associations looking to build relationships and impact change in Washington.

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