RADIUS Insights: Redefining Audience Intelligence & Activation

ROKK Solutions works with some of the world’s most influential companies, advocacy organizations and nonprofits to win debates, mitigate crises and tell their stories to the people that matter most. The challenge our clients face is cutting through the noise and delivering the right message to the right audience at the right time. 

Over the last decade, our team has tested almost every public affairs, communications and grassroots tool available. They consistently fall short. The tools are often rigid, lack meaningful context and overwhelm you with data that have little actionable insights. This results in missed opportunities, wasted resources and campaigns that fail to move the needle.

This is why ROKK built RADIUS Insights, a service that combines robust data intelligence with ROKK’s proven expertise to help you connect the right message to the right individuals, using strategic storytelling to make data-driven insights resonate.

The RADIUS Insights Difference

RADIUS Insights is a highly-tailored, bespoke audience intelligence and targeting system built on consumer data from 300 million Americans paired with ROKK’s public affairs and strategic communications expertise. Through our integrated service, we connect hundreds of billions of data points to identify real individuals, understand trends and insights and activate audiences through digital, direct mail, email and more.

With RADIUS Insights, you can:

• Predict audience behavior: Use predictive modeling to identify attributes that make your audience unique and what motivates them to engage
• Activate your audience: Identify the best messaging and channels to reach your audience and engage them with hyper-targeted digital, paid and email campaigns
• Advocate and educate: Deliver one-page fact sheets of your targeted audience for congressional outreach and media education
• Integrate your data: Upload your own audience into RADIUS Insights to gain deeper intelligence on your existing contacts and prospects

Plus, you have ROKK’s battle-tested team working with you every step of the way, helping guide strategy, analyze complex data, uncover actionable insights, design compelling communications assets and manage and optimize impactful campaigns.

Let’s Talk RADIUS Insights 

RADIUS Insights gives companies, nonprofits and associations the tools to connect the right message to the right individuals, and measure the impact with precision. Get in touch with our team to request a demo or download a sample report.