PRWEEK: The promises and pitfalls of Threads in PR

More often than not, my technological knowledge as a young adult in PR feels expansive. I grew up in the age of social media, but my personal platform preferences have excluded tools my industry now requires knowledge of.

When I was recently thrust into a conversation about Threads, I exposed the embarrassing shallowness in my knowledge of X, formerly known as Twitter.

Continue reading the opinion piece by Cadence Gronski, Communications Assistant, on navigating evolving social media in PR in PR Week’s Gen Zeitgeist column.