PRNEWS: New Threats From Washington Require A New Corporate Communications Playbook

More than any time in American history, Washington wants to control the activity of corporations and hold CEOs’ feet to the fire. While this was traditionally a tactic of Democrats in Congress, Republicans are now joining the fray as conservatives continue to embrace a new brand of populism.

In the past, C-suite executives generally understood what to expect from lawmakers in Washington and left it to government affairs teams to contain issues. That’s no longer the case.

Continue reading the article by Jeff Grappone, Executive Vice President, on how ROKK Solutions approaches corporate communicators more effectively partnering with public affairs practitioners to engage in reputation management featured in PRNEWS.