PR NEWS: How You and Your Executive Can Become a Reporter’s Trusted Sources

A popular refrain PR experts hear from executives is, “I’m an expert on XYZ topic. So, why doesn’t the media call me for interviews?” One reason is that the “reliable source club” is small. Anecdotally, it seems journalists have a cadre of go-to sources they tap consistently, especially when covering breaking news stories. PR News created a list of the basic characteristics of a good source, where ROKK Managing Director Lindsay Singleton explains the importance of offering context on the environment to the generalist reporter-read the article here.