PR NEWS: How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI

There are different reasons companies fumble responses, be it a social or political issue or a PR crisis. The obvious reasons include moving too quickly, without thinking much about the external or internal implications of what you’re saying or doing and what it could mean for your business. ROKK Managing Director Lindsay Singleton sat down with PR News and discussed ROKK’s Social Threat Analysis and Response (STAR) system and how this tool can help remove emotion and guesswork when responding to external social issues. Learn more here.