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The Back to Normal Barometer

  • According to the latest “Back-to-Normal Barometer,” roughly 50% of college football fans and 49% of NFL fans under age 44 would be more upset if the upcoming football season was canceled. Get more insights from the survey in this article from The Well News....

  • As Coronavirus numbers continue to increase across the US, Americans are wrestling with decisions around schooling, childcare, and returning to work. This top-line data review from late July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life....

  • The latest Back-to-Normal Barometer results indicate that as much as 68% of Republicans who are "ready to go" back to travel and leisure activities, have concerns about resuming as media continues to cover protests and riots across the country....

  • Jon Last, President of the Sports & Leisure Research Group joins Cheddar to discuss the most recent 'Back-to-Normal Barometer' Survey and why golfers are more optimistic....

  • As Congress is reviewing options for a new COVID-19 stimulus package, the most recent Back To Normal Barometer survey found that 80% of Americans support expanding paid sick and family leave to include businesses with 500 or more employees. Get more survey results in Paul Bedard's latest article....

  • As Coronavirus numbers surge across the US, Americans are less optimistic than ever about the future. This top-line data review from July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life. ...

All News & Insights

A new wave of shutdowns is rolling across some of the nation’s biggest states, potentially hitting the economy with another gut-punch.  Get partner Ron Bonjean's opinion on how these latest shutdowns may affect President Trump's re-election campaign....

Flying to a rally in Air Force One, which then provides the backdrop for the president, is a tactic the White House has used before and one that the Trump campaign employed often in 2016. Get partner Ron Bonjean's perspective in this article from...

Consumer confidence has plummeted, falling back to the levels seen at the onset of the pandemic in the United States. What's next? Get more from our partner Jon Last of The Sports and Leisure Research Group, as he talks with CNN about The...

America’s businesses increasingly feel that they are fighting against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during the pandemic. ...

As cases of the coronavirus continue to rise across the country, officials on both sides of the aisle are calling on Americans to wear masks outdoors. Get the latest data on consumer perceptions around masks, from the Back To Normal Barometer and partner Ron...

As Coronavirus numbers surge across the US, Americans are less optimistic than ever about the future. This top-line data review from late June 2020 tracks consumer perceptions as the pandemic continues to affect American daily life....

As protests shake cities across America, companies of all sizes and industries are joining the conversation, and in some instances, even acting upon their beliefs. Get more from SVP Lindsay Singleton on how companies can communicate through a social good lens during moments of crisis....