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The Back to Normal Barometer

  • Retailers and businesses all across the nation - from high-end designers on Fifth Avenue to small neighborhood stores - are bracing for civil unrest around the 2020 Presidential Election. Read more for insights from the latest Back To Normal Barometer in this article from The Independent....

  • A groundbreaking “Back-to-Normal Barometer” survey for the first time finds 58% of Americans want to see a bi-partisan effort within Congress to get a new COVID-19 relief package passed before the end of the year. Additionally, 62% of Americans strongly agree that the time is now for our country to come together....

  • Retailers and businesses all across the nation - from high-end designers on Fifth Avenue to small neighborhood stores - are bracing for civil unrest around the 2020 Presidential Election. Read more for insights from the latest Back To Normal Barometer in this article from The Independent....

  • Americans are making another run on grocery stores, stockpiling essential goods like they did when the pandemic began, but this time with the added anxiety of a volatile election. Get more, including insights from the Back To Normal Barometer, in this article from The Hill....

  • In the final frenzied days before the U.S. election, many voters are nervous about the risk of violence and whether the results will be considered legitimate. Get insights from the latest Back To Normal Barometer, and find out more about how a diverse group of civil society organizations is restoring trust in the process, in this commentary from The Carnegie Endowment for International Peace....

  • On Oct. 2, the number of COVID-19 cases in the USA was its highest in almost two months. And as a result, citizens across the country fear a resurgent pandemic, which could lead to disruptions such as new restrictions on businesses. Get the latest from The Back To Normal Barometer in this USA Today article....

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Most people believe that 2020 is a lost year.  Learn more about consumer attitudes and behaviors in this latest wave of the Back To Normal Barometer study....

Analysis: The president and his campaign were left at odds with each other after Joe Biden bluntly condemned rioting and looting, blaming Trump for violence in the streets. Read more, including thoughts from Senior Advisor Kristen Hawn....

The first night of the Republican National Convention received mixed reviews from GOP strategists and lawmakers who said they liked that the annual gathering showcased diverse faces in the party but that the tone was too dark to appeal to voters beyond President Trump’s base....

After the first night of the Republican National Convention, what do voters need to hear from President Trump? Partner Ron Bonjean weighs in....

A strong response that doesn't deal with ambiguity is the only way to address fake news. 16 professionals, including VP Kaylin Trychon, discuss vital strategies for businesses that have helped to counteract the effects of fake news on their public image....