REBECCA SIVY
Senior Director- Marketing
REBECCA SIVY
Senior Director- Marketing
Rebecca has over a decade of experience in developing, designing and executing award-winning campaigns at the intersection of advocacy, policy and communications.
From elevating patient voices through visual storytelling for a pharmaceutical company to launching a multi-million dollar integrated campaign on behalf of a food & beverage trade association, Rebecca knows the power of sharing the right message with the right audience at the right time.
As Senior Director of Marketing, Rebecca uses savvy strategic communications tactics to elevate ROKK’s presence as the go-to public affairs agency.
Before joining ROKK, Rebecca worked in patient advocacy for a healthcare agency. Prior to this experience, Rebecca managed creative teams to bring integrated advertising campaigns to life at GMMB. Rebecca has also managed communications and events at a local public education fund and a boutique communications consulting firm focused on education issues.
WHY REBECCA BELONGS IN THE ROOM
She’s a pro at crafting persuasive messages.
Rebecca gathers insights to understand what inspires and motivates her target audience. Need proof? Just ask her mom who witnessed it firsthand when she used her powers of persuasion to lobby for the family vacation to involve seeing the 1996 Women’s Olympics Gymnastics Team instead of going to Disney World. She even met some of the gymnasts by chance at the hotel!
She knows how to get the work done.
Rebecca understands that bringing innovative ideas to life takes a team effort. She has a talent for managing a multitude of moving parts on projects while motivating her team. Her know-how includes TV spots, websites, out-of-home, print and digital ads and social media.
She’s a connector of people and ideas.
Rebecca knows that we are more likely to see eye to eye when sitting face-to-face. She facilitates these connections at in-person engagements including strategic planning sessions, panel discussions, advisory boards, conferences and award shows.
GOOD TO KNOW
Louisville, Ohio
University of Michigan (B.A. in Political Science & Italian) and UNC (M.A. in Political Science)
17
She had her 12-year-old self’s “dream job” of the Gymnastics Program Director at her local YMCA before moving to D.C.
