MOLLY NICHOLSON
Senior Account Executive
MOLLY NICHOLSON
Senior Account Executive
Molly is a seasoned digital strategist who knows paid campaigns end-to-end. With experience on digital programs of all shapes and sizes, she designs paid media plans that don’t just throw money into an ad platform but rather elevate a brand with consistent and targeted messaging.
Molly has developed and executed digital ad strategies for many political candidates and causes. She’s raised millions of dollars for various causes and candidates via direct-to-consumer paid media ads across a wide variety of ad platforms. In addition to fundraising, Molly has advised a variety of political and nonprofit clients as they built out their full-funnel marketing strategies, resulting in her team winning the 2023 Reed Digital Agency of the Year.
WHY MOLLY BELONGS IN THE ROOM
She is an expert in ad platforms and their ever-changing policies.
From targeting changes to a potential cookieless future, Molly stays up to date on the digital landscape in order to ensure companies’ ads always reach their desired audience. Ask her how she got election ads up and running after Meta’s Election Day ban started.
She leads with a testing-first mentality.
Molly knows how to accurately comb through the data early in the process and best apply finite resources to make the largest impact. She leans on her significant historical knowledge to know when something isn’t working, and is always prepared to pivot to alternate approaches.
She knows how to connect digital to the overall strategy.
Whether just getting started on digital or raising the bar on an existing program, Molly knows how to fit digital into the big-picture in order to support a cohesive message. She gives each individual ad buy the attention it deserves while taking the time to connect it to the broader strategy.
GOOD TO KNOW
Atlanta, GA
University of Georgia
Jurassic Park
Frustratingly, Molly frequently hits the hold limit at her local library.