SENIOR ACCOUNT DIRECTOR
SENIOR ACCOUNT DIRECTOR
Cristina is a former journalist with a decade of experience reporting on Congress turned public affairs strategist helping clients tell their stories to influence policy.
With her deep institutional knowledge of the legislative process and the political media landscape, Cristina knows how to bring complex issues to life in ways that engage policymakers and average citizens alike on both sides of the aisle.
As a Senior Account Director, Cristina develops public affairs campaign strategies and creates digital and social media content to help organizations explain their priorities to target audiences.
Before joining ROKK, Cristina covered the House of Representatives for The Hill over a period that stretched across the leadership tenures of Speakers Boehner, Ryan and Pelosi. She learned how to develop a quick understanding of just about every policy issue under the sun, including three government shutdown fights, two presidential impeachments, debates over health care and tax reform in 2017, and multiple rounds of federal aid to address how the COVID-19 pandemic upended life for families and businesses across the country. In addition to The Hill, Cristina also worked for CQ Roll Call and MSNBC’s daily edition of “Meet the Press.”
WHY CRISTINA BELONGS IN THE ROOM
She can turn numbers and anecdotes into powerful narratives.
Cristina is well versed in explaining the stakes of complex policy debates for people’s lives through compelling stories that have engaged millions online and on social media.
She knows how to engage the media and target audiences.
Cristina knows exactly how journalists think, because she used to be one! She has well-developed instincts for which stories draw media interest and how to sell them to a wider audience.
She understands the policy process and how to work with both sides of the aisle.
She has an intimate understanding of the legislative process through reporting on every step for scores of bills before Congress over the years, from a lawmaker voicing an idea to leadership building coalitions in committees and for floor votes. Cristina also knows how to work with both sides of the aisle from covering Democratic and Republican leadership for nonpartisan news outlets.
GOOD TO KNOW
Dogs, especially the cute little ones
College of William & Mary, with a Bachelor’s degree in Government
Cristina is a dual citizen of Spain with family based in Salamanca and has visited almost every summer since her childhood. That’s why she even reads the news every day in Spanish!