Back To Normal

As Coronavirus numbers continue to increase across the US, Americans are wrestling with decisions around schooling, childcare, and returning to work. This top-line data review from late July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life....

The latest Back-to-Normal Barometer results indicate that as much as 68% of Republicans who are "ready to go" back to travel and leisure activities, have concerns about resuming as media continues to cover protests and riots across the country....

As Coronavirus numbers surge across the US, Americans are less optimistic than ever about the future. This top-line data review from July 2020 tracks consumer perceptions as the pandemic continues to affect American daily life. ...

According to the Back to Normal Barometer, Americans who are preparing to resume their pre-COVID lives are looking for situations where they have more control over their safety.  What could that mean for the President's campaign strategy?  Get the latest from partner Ron Bonjean here. ...

Consumer confidence has plummeted, falling back to the levels seen at the onset of the pandemic in the United States. What's next? Get more from our partner Jon Last of The Sports and Leisure Research Group, as he talks with CNN about The...

America’s businesses increasingly feel that they are fighting against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during the pandemic. ...

As cases of the coronavirus continue to rise across the country, officials on both sides of the aisle are calling on Americans to wear masks outdoors. Get the latest data on consumer perceptions around masks, from the Back To Normal Barometer and partner Ron...