2020 K St. NW, Suite 810, Washington, D.C. 20006 [email protected] 202-280-2007

Paid Media

EXPANDING BROADBAND ACCESS NATIONWIDE.

As part of President Biden’s infrastructure package, Congress was taking action to bridge the digital divide. However, some of the policies fell short and would be counterproductive to improving connectivity for some Americans.

COALITION ACTIVATION & STAKEHOLDER MAPPING.

The coalition, backed by leading companies, trade associations and non-profit groups, needed to persuade lawmakers from over 20 states to expand broadband to unserved and underserved areas, ensure permanent funding to connect low-income households and be fair to and inclusive of all communities.

CUSTOMIZED & INTEGRATED AMPLIFICATION.

We developed an integrated communications strategy using digital advertisements, earned media, social media and thought leadership. We ensured the campaign’s imagery and messaging were tailored for each respective coalition, target member and their constituency.

LET’S SEE OUR RESULTS

IMPACT: $14 BILLION TO CONNECT ALL COMMUNITIES TO THE INTERNET.

The campaign resulted in the landmark infrastructure bill becoming law. It contained funding for a permanent broadband benefit and digital equity and inclusion.

155,000+
WEBSITE VISITS
175,000,000+
TOTAL IMPRESSIONS
450,000+
TOTAL ENGAGEMENTS
56
LAWMAKERS ENGAGED
6,500+
EMAILS TO LAWMAKERS

WHAT CAN WE DO FOR YOU?

TALK TO US
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Emergency Treatment for
an Unhealthy Narrative
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study
Priming the Media
Landscape for
Critical Legislation
See Case Study

LET’S SEE OUR RESULTS

IMPACT: SUCCESSFUL TREATMENT AND A MUCH HEALTHIER OUTCOME.

The campaign generated such a powerful public response that lawmakers not only stopped the legislation as written, but revised it to be more favorable to doctors and patients. The revised bill was signed into law the following year.

100 million
PAID DIGITAL IMPRESSIONS
243%
INCREASE IN LEGISLATION COSPONSORS IN THE HOUSE
50%
INCREASE IN LEGISLATION COSPONSORS IN THE SENATE

WHAT CAN WE DO FOR YOU?

TALK TO US
Closing the Divide for
High-Speed Internet
See Case Study
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study
Priming the Media
Landscape for
Critical Legislation
See Case Study

LET’S SEE OUR RESULTS

IMPACT: RECRUITING SPONSORS IN CONGRESS

The ROKK team’s program culminated in 11 unique opinion pieces, widely syndicated interviews and effective digital amplification of key messaging across social and targeted paid media, including Facebook, X, LinkedIn, display and native. Paid media tactics alone resulted in over ten million impressions in key geographies.

Our approach was successful; at the start of the 118th Congress, the Crime Victims Fund Stabilization Act had four cosponsors; at the end, it had 210.

WHAT CAN WE DO FOR YOU?

TALK TO US
Closing the Divide for
High-Speed Internet
See Case Study
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Emergency Treatment for
an Unhealthy Narrative
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study