Event Planning

PENDING LEGISLATION THREATENED THEIR ECONOMIC MODEL.

An industry association needed to prove its value to skeptical policymakers and the public to prevent legislation that would have created a very hostile business climate. The association needed to create lasting relationships to stop the legislation and help advance their policy priorities.

A CRITICAL PART OF THE STORY WAS UNTOLD.

The association had long been defined by a few of its larger members, which overshadowed the diverse perspectives of other companies. For example, many association members had spent years investing in impactful corporate social responsibility programs within their communities—but that work had never been leveraged for public recognition or goodwill.

TELLING STORIES PEOPLE TOOK PERSONALLY.

We developed a communications strategy that highlighted the CSR activities of the association’s membership, using personal stories from those efforts to connect industry goals with societal outcomes in lawmakers’ districts. The strategy attracted Congressional interest in the industry’s positive work and increased lawmaker participation in association-sponsored events.

We also built a full thought leadership program for the association, which included events and partnerships with major business publications, op-eds, blog posts, infographics and social content.

LET’S SEE OUR RESULTS

IMPACT: CHANGED PERCEPTIONS AND NEW ALLIES ON BOTH SIDES OF THE AISLE.

The campaign delivered positive coverage for the industry and repositioned the association as a knowledgeable source on social impact programming. Our strategy also generated valuable goodwill with members of Congress, resulting in multiple legislator-signed editorial pieces praising the association.

NATIONAL MEDIA COVERAGE
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SIGNED EDITORIAL PIECES
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EARNED MEDIA MENTIONS

WHAT CAN WE DO FOR YOU?

TALK TO US
A FRAMEWORK FOR SOCIAL RISK ACTION
Enhancing a national
movement for veterans
Emergency Treatment for
an Unhealthy Narrative
Crafting a
$15.8B narrative

LET’S SEE OUR RESULTS

IMPACT: POSITIVE STORIES AND A POSITIVE RESPONSE FROM WASHINGTON.

Leveraging the governor’s approachable and relatable personality, we arranged multiple television and radio appearances, including an interview on “The Daily Show with Trevor Noah” and an on-location taping of “The Tonight Show with Jimmy Fallon”. While mainstream media helped build public support for the island, we used traditional and social media to reach our target audiences in Congress. The reversal in perception helped Governor Roselló secure a $15.8B down payment for emergency disaster relief and attract an influx of new business investment. Just as important, we put in place a ROKK-managed communications team to ensure a proactive and coordinated response to future events.

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RADIO INTERVIEWS

WHAT CAN WE DO FOR YOU?

TALK TO US
A FRAMEWORK FOR SOCIAL RISK ACTION
Enhancing a national
movement for veterans
Emergency Treatment for
an Unhealthy Narrative
Corporate Good Earns
Congressional Goodwill