Earned Media

LET’S SEE OUR RESULTS

IMPACT: NEW CREDIBILITY, NEW INFLUENCE— AND NEW SUCCESS.

The rebrand gave the organization a fresh face, and our media relations campaign quickly built new relationships with top-tier reporters who had ties to the veteran community.

The campaign helped reestablish the organization as a go-to source for veteran issues, elevating media interest in the new CEO and establishing him as a thought leader and regular guest on major news networks.

Our work reinforcing the organization’s standing as a top VSO and trusted partner for policymakers also led a prominent U.S. Senator to introduce legislation on one of its top priorities.

LET’S SEE OUR RESULTS

IMPACT: CHANGED PERCEPTIONS AND NEW ALLIES ON BOTH SIDES OF THE AISLE.

The campaign delivered positive coverage for the industry and repositioned the association as a knowledgeable source on social impact programming. Our strategy also generated valuable goodwill with members of Congress, resulting in multiple legislator-signed editorial pieces praising the association.

LET’S SEE OUR RESULTS

IMPACT: POSITIVE STORIES AND A POSITIVE RESPONSE FROM WASHINGTON.

Leveraging the governor’s approachable and relatable personality, we arranged multiple television and radio appearances, including an interview on “The Daily Show with Trevor Noah” and an on-location taping of “The Tonight Show with Jimmy Fallon”. While mainstream media helped build public support for the island, we used traditional and social media to reach our target audiences in Congress. The reversal in perception helped Governor Roselló secure a $15.8B down payment for emergency disaster relief and attract an influx of new business investment. Just as important, we put in place a ROKK-managed communications team to ensure a proactive and coordinated response to future events.