2020 K St. NW, Suite 810, Washington, D.C. 20006 [email protected] 202-280-2007

Content Development

EXPANDING BROADBAND ACCESS NATIONWIDE.

As part of President Biden’s infrastructure package, Congress was taking action to bridge the digital divide. However, some of the policies fell short and would be counterproductive to improving connectivity for some Americans.

COALITION ACTIVATION & STAKEHOLDER MAPPING.

The coalition, backed by leading companies, trade associations and non-profit groups, needed to persuade lawmakers from over 20 states to expand broadband to unserved and underserved areas, ensure permanent funding to connect low-income households and be fair to and inclusive of all communities.

CUSTOMIZED & INTEGRATED AMPLIFICATION.

We developed an integrated communications strategy using digital advertisements, earned media, social media and thought leadership. We ensured the campaign’s imagery and messaging were tailored for each respective coalition, target member and their constituency.

LET’S SEE OUR RESULTS

IMPACT: $14 BILLION TO CONNECT ALL COMMUNITIES TO THE INTERNET.

The campaign resulted in the landmark infrastructure bill becoming law. It contained funding for a permanent broadband benefit and digital equity and inclusion.

155,000+
WEBSITE VISITS
175,000,000+
TOTAL IMPRESSIONS
450,000+
TOTAL ENGAGEMENTS
56
LAWMAKERS ENGAGED
6,500+
EMAILS TO LAWMAKERS

WHAT CAN WE DO FOR YOU?

TALK TO US
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Emergency Treatment for
an Unhealthy Narrative
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study

ELEVATED CREDIBILITY AND INFLUENCE— AND NEW SUCCESS.

Our media education campaign quickly built new relationships with top tier reporters who had ties to the veteran community. The campaign served to elevate the organization as a go-to source for veterans in need and created a domino effect of media interest in the new CEO’s expertise. The news hooks ROKK leveraged helped further elevate the new CEO as a thought leader, reinforcing the organization’s standing as a top Veteran Service Organization (VSO) and trusted partner for policymakers. A top senator worked with the organization to present legislation on one of its top priorities, and the CEO has become regular on a major news network.

LET’S SEE OUR RESULTS

IMPACT: NEW CREDIBILITY, NEW INFLUENCE— AND NEW SUCCESS.

The rebrand gave the organization a fresh face, and our media relations campaign quickly built new relationships with top-tier reporters who had ties to the veteran community.

The campaign helped reestablish the organization as a go-to source for veteran issues, elevating media interest in the new CEO and establishing him as a thought leader and regular guest on major news networks.

Our work reinforcing the organization’s standing as a top VSO and trusted partner for policymakers also led a prominent U.S. Senator to introduce legislation on one of its top priorities.

WHAT CAN WE DO FOR YOU?

TALK TO US
Closing the Divide for
High-Speed Internet
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Emergency Treatment for
an Unhealthy Narrative
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study

LET’S SEE OUR RESULTS

IMPACT: SUCCESSFUL TREATMENT AND A MUCH HEALTHIER OUTCOME.

The campaign generated such a powerful public response that lawmakers not only stopped the legislation as written, but revised it to be more favorable to doctors and patients. The revised bill was signed into law the following year.

100 million
PAID DIGITAL IMPRESSIONS
243%
INCREASE IN LEGISLATION COSPONSORS IN THE HOUSE
50%
INCREASE IN LEGISLATION COSPONSORS IN THE SENATE

WHAT CAN WE DO FOR YOU?

TALK TO US
Closing the Divide for
High-Speed Internet
See Case Study
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Speeding Up Efforts to
Reduce U.S. Visitor
Visa Delays
See Case Study

LET’S SEE OUR RESULTS

IMPACT: ILLUSTRATING THE TRUE IMPACT OF VISA DELAYS

Individuals and businesses from all over the world shared stories of how extreme visa delays prevent them from seeing loved ones and gaining and retaining international customers. Excessive processing times led some would-be travelers to go elsewhere, meaning that the U.S. is missing out on revenue. This campaign highlighted how that outdated visa process has an economic impact in addition to the emotional toll.

WHAT CAN WE DO FOR YOU?

TALK TO US
Closing the Divide for
High-Speed Internet
See Case Study
Enhancing a national
movement for veterans
See Case Study
Full Speed Ahead for
Essential Workers
See Case Study
Emergency Treatment for
an Unhealthy Narrative
See Case Study