Full Speed Ahead for Essential Workers
Media Relations Campaign
Message Development
Earned Media
Thought Leadership
NAVIGATING CHOPPY WATERS.
A national marine transportation leader faced an urgent problem: ensuring that its essential workers could continue to travel to ports across the United States during the COVID-19 pandemic.
CONNECTING THE DOTS FOR REPORTERS.
ROKK Solutions created a communications strategy to tell the organization’s compelling story, making a clear connection between its frontline workers and the movement of vital products Americans use every day. By methodically carrying out a robust media relations engagement and targeted thought leadership plan, ROKK Solutions worked to highlight the organization’s essential workers and effectively positioned the company’s CEO as an industry thought leader.
LEVERING OUR EXTENSIVE MEDIA ROLODEX.
As we executed this engagement, ROKK Solutions also navigated and amplified a major initiative for the client: the company was also rebranding. To secure high-level media placements, our team leveraged our extensive network of reporter contacts at leading print, television and radio outlets.
LET’S SEE OUR RESULTS
IMPACT: A MEDIA STAR IS BORN.
Through extensive and aggressive reporter outreach, we significantly raised the organizations’ profile with national and regional business reporters. When we started our engagement, the company was virtually unknown. Working smart and leveraging our relationships, ROKK Solutions has successfully positioned the company as an industry thought leader and a go-to voice for business journalists.
WHAT CAN WE DO FOR YOU?
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