Closing the Divide for High-Speed Internet
Coalition Campaign
Content Development
Earned Media
Thought Leadership
Branding
Advertising
Digital Strategy
Message Amplification
EXPANDING BROADBAND ACCESS NATIONWIDE.
As part of President Biden’s infrastructure package, Congress was taking action to bridge the digital divide. However, some of the policies fell short and would be counterproductive to improving connectivity for some Americans.
COALITION ACTIVATION & STAKEHOLDER MAPPING.
The coalitions, backed by leading companies, trade associations and non-profit groups, needed to persuade lawmakers from over 20 states to expand broadband to unserved and underserved areas, ensure permanent funding to connect low-income households and be fair to and inclusive of all communities.
CUSTOMIZED & INTEGRATED AMPLIFICATION.
We developed an integrated communications strategy using digital advertisements, earned media, social media and thought leadership. We ensured the campaign’s imagery and messaging were tailored for each respective coalition, target member and their constituency.
LET’S SEE OUR RESULTS
IMPACT: $14 BILLION TO CONNECT ALL COMMUNITIES TO THE INTERNET.
The campaign resulted in the landmark infrastructure bill becoming law. It contained funding for a permanent broadband benefit and digital equity and inclusion.
WHAT CAN WE DO FOR YOU?
TALK TO US
