22 Mar Bonjean: The Finance 202: Zuckerberg could use some advice from Washington’s crisis handlers
March 22, 2018
The Washington Post
To prepare for a Capitol Hill grilling, if he subjects himself to it, Bonjean says, Zuckerberg should borrow a page from nominees seeking Senate confirmation by running through a series of mock hearings, complete with stand-ins for congressional committee members impersonating their lines of questions.
Zuckerberg’s team should use the process to fine-tune his answers. “They should establish what type of tone and approach he’s going to use,” Bonjean said. “Any sign of irritation toward lawmakers — eye-rolling or changes in volume — can affect the outcome. This is going to be on live television, and this is a performance craft.”[bs_button size=”md” type=”info” value=”Read the full article at The Washington Post” href=”https://www.washingtonpost.com/news/powerpost/paloma/the-finance-202/2018/03/22/the-finance-202-zuckberg-could-use-some-advice-from-washington-s-crisis-handlers/5ab2b5a330fb045e48d05b3c/?utm_term=.227fadec05e2″]