Bonjean and Singleton Op-ed in Morning Consult: How Companies Can Successfully Share Their Stories With a New Congress

Bonjean and Singleton Op-ed in Morning Consult: How Companies Can Successfully Share Their Stories With a New Congress

 

Over the past year, America watched high-profile tech executives representing some of the largest brand name companies sweat under the hot spotlight of Congress facing questions about their business practices. This is the industry du jour in what has long been a cycle of corporate scandals. But with a new House Democratic majority at the helm ready to make its mark, companies from all industries should be looking towards building their brands and generating the public goodwill that can help them with a changing Washington.

More than 100 new members of Congress were just sworn into office. Even though they are still learning the ropes, many junior lawmakers are now seeking to play at the national level. Now is the time for the business community to quickly adapt to these changes and create a positive dialogue. So how will executives tell the story of their company beyond touting job creation numbers and emphasizing economic impacts in a way that leaves a lasting positive impression with elected officials?