Beyond ‘Giving Tuesday’: How Companies Can Approach Social Good

Beyond ‘Giving Tuesday’: How Companies Can Approach Social Good

 

Around this time of year, two phenomena occur: First, brands cash in on the holidays as shoppers spend upwards of $1.1 trillion during this annual sales spike; second, organizations see an uptick in charitable giving and activity as consumers use the season to reflect upon and act on their values.

ROKK Solutions Senior Vice President Lindsay Singleton writes in Morning Consult that many companies also use this time to highlight their philanthropic efforts or the ways they are supporting social good.