Are Political Calls for Brand Boycotts in the Trump Era Effective?

Are Political Calls for Brand Boycotts in the Trump Era Effective?

 

Companies have faced blistering public criticism from politicians in the era of Donald Trump, eliciting concerns from brands and their investors about the impact on their reputation and bottom line.

While majorities of Americans say their views about a brand would not be altered by criticism from prominent public officials, a small but meaningful share of the public says they would, in fact, heed a boycott call from top politicians and even more would have their views impacted, according to a Morning Consult/Advertising Week poll conducted this Fall.

So what does this mean for brands? ROKK Solutions Partner Ron Bonjean shares his insights with Morning Consult.