O’DWYERS: No Substitute for Crisis Preparation

The best time to plan for a crisis is before your organization is in the eye of the storm. Companies can often forecast the various crises that could befall them, sometimes even with great specificity. While crisis situations require a reactive response, there’s an opportunity to craft a robust proactive strategy to preserve a company’s reputation.

To get ahead of future challenges, it is essential to craft a strategy with guidelines to counter attacks and address any potential crises.

Continue reading the article by Executive Vice President Jeff Grappone featured in O’Dwyer’s Annual Crisis Communications issue and learn how organizations can thoughtfully plan for any future crises.