LAURA HERNANDEZ SMITH
Senior Account Director
LAURA HERNANDEZ SMITH
Senior Account Director
As Senior Account Director, Laura brings to ROKK a wealth of knowledge from spending more than seven years working in U.S. Congress. During this time, she wore many hats, most notably as communications director for a senior member of the House Appropriations Committee and co-chair of the Congressional Hispanic Conference.
During her time as communications director, Laura ran a communications shop where she was responsible for creating robust communications strategies, developing crisis communications plans, managing digital platforms, maintaining media relations with local, national and international media outlets and distilling complex issues into digestible content in English and Spanish. Laura also served as the lead point of contact for the Congressional Hispanic Conference, facilitating all cross-functional communications and collaborative messaging. More recently, Laura led multicultural communications campaigns for one of the largest Fortune 500 companies – helping them reach Hispanic communities through purpose-driven initiatives and amplifying the brand’s presence through strategic, earned-first media relations.
Laura was born in Havana, Cuba and moved to the United States with her family when she was nine. She grew up in Miami, where she obtained her bachelor’s degree in communications and master’s in public administration. Laura also holds a certificate in Public Policy from the Wharton School of the University of Pennsylvania.
WHY LAURA BELONGS IN THE ROOM
She’s passionate about helping others.
Laura believes in using her skills to serve others. Whether she’s translating complex issues into easily digestible content or ensuring Spanish-speaking audiences have access to information they can understand, Laura actively seeks opportunities to leverage her knowledge and talents in ways that can bring about meaningful change.
She knows what her clients need.
From leading the communications shop for a senior Member of Congress to helping brands meet their business objectives, Laura understands her clients’ needs and delivers best-in-class service.
She can navigate through uncertainty.
Having worked as a communications professional during some of the most unprecedented events of our time, Laura knows how to navigate through uncertainty and work collaboratively with individuals from different political perspectives to move the needle on important issues.
GOOD TO KNOW
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Dogs, especially her 3-year-old Chocolate Lab/human mix (Chloe) that she rescued during the pandemic.
Schitt’s Creek
In her free time, you can find her at TJ Maxx scouring for treasures.
