Corporate Good Earns Congressional Goodwill

An industry association needed to prove its value to skeptical policymakers and the public to prevent legislation that would have created a very hostile business climate. The association needed to create lasting relationships to stop the legislation and help advance their policy priorities.

The association had long been defined by a few of its larger members, which overshadowed the diverse perspectives of other companies. For example, many association members had spent years investing in impactful corporate social responsibility programs within their communities—but that work had never been leveraged for public recognition or goodwill.

We developed a communications strategy that highlighted the CSR activities of the association’s membership, using personal stories from those efforts to connect industry goals with societal outcomes in lawmakers’ districts. The strategy attracted Congressional interest in the industry’s positive work and increased lawmaker participation in association-sponsored events.

We also built a full thought leadership program for the association, which included events and partnerships with major business publications, op-eds, blog posts, infographics and social content.