PR NEWS: Social Threats- The New Enterprise Risk and How to Respond

According to recent research from Lindsay Singleton at ROKK Solutions and Penn State Smeal College of Business, those under 45 take environmental, social and governance issues more seriously than their older counterparts, regardless of political affiliation. Thus, with more and more societal issues becoming political, it’s imperative for all organizations to have a communications plan in place prior to an impending social threat. To view this lively conversation with communications experts from McDonald’s, IMPACT ROI and ROKK Solutions and learn how to create a framework for determining when and how to respond to social threats, click here.