Bonjean: The Finance 202: Zuckerberg could use some advice from Washington’s crisis handlers

Bonjean: The Finance 202: Zuckerberg could use some advice from Washington’s crisis handlers

March 22, 2018
The Washington Post


To prepare for a Capitol Hill grilling, if he subjects himself to it, Bonjean says, Zuckerberg should borrow a page from nominees seeking Senate confirmation by running through a series of mock hearings, complete with stand-ins for congressional committee members impersonating their lines of questions.

Zuckerberg’s team should use the process to fine-tune his answers. “They should establish what type of tone and approach he’s going to use,” Bonjean said. “Any sign of irritation toward lawmakers — eye-rolling or changes in volume — can affect the outcome. This is going to be on live television, and this is a performance craft.

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